So you’re having trouble settling on the perfect name for your photography business. You might even have several ideas jotted down somewhere, but you just can’t seem to decide. There are many things to consider when picking a name to build your business off of and here are 5 Photography Business Tips to help!
1. Keep it Simple
- Easy to remember
- Easy to spell – avoid creative spelling
- Easy to Google
Once you have a potential name, the next step is:
2. Check to see if the domain available
- This is the most important part of your search for a name. Its crucial to choose a name with a domain free of competitors. Your goal will be to grab a .com domain (if you live in the United States) without having to add any hyphens or additional words to your studio name. (If you have a common name, think about including a middle name or a nickname that you commonly use).
3. Consider similar domains
- Let’s say your studio name will be Jill Sanders Photography. It will be important to ensure that similar domains will not be competing against you! It would be ideal to also buy similar domains such as jillsanders.com, jillsandersstudio.com, jillsandersstudios.com and have these redirect to your main website. You want to lock down your name so nobody else can have it! Having these redirects also ensures that people find you easily on the web, on the first try.
4. Consider Social Media’s role
- Claiming your photography name on social media platforms is free, fast, and easy to do. Unfortunately, that also means there will be higher competition for names. Many hobby and amateur photographers solely use Facebook, Twitter, and Instagram without an actual website. Again, make sure your name is available on these platforms and grab them right away!
- While this is uncommon for most photographers, as your business grows you may want to consider trademarking your logo and studio name.
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